Oh yes, and the ryanair business plus fare can actually be good value. A pre ex-Dub flight from BHX was sold about £3 more than the sale fare plus luggage in the hold, around £60 each way.
For that you got luggage in the hold, priority check in at the airport (walk to front of 300 ryanair passengers and you get a proper seethe), priority security, priority boarding, extra legroom seats and flexible changes up to 1.5 hours before the flight. Quite useful if going from BHX on an ex DUB.