Today's Seattle Times business page had a nice article about Horizon today.

Excerpt:

Like most U.S. carriers, Seattle's Horizon Air has lost scores of business-fare passengers in the past year because of the weak economy and concerns about security hassles. But as a short-haul regional airline, Horizon faces an extra pressure — many of its flights are quick enough trips for cars.

The result: Horizon's average flight distance is getting longer, but the airline is collecting less money per mile.

So the airline is doing all it can to woo back its most lucrative customers from the freeways. In June, to address concerns about long security waits, it guaranteed that Seattle-to-Portland shuttle passengers would wait no more than five minutes in its express security-screening lines.

Horizon also is offering those shuttle fliers a free day of parking for a limited time. It has continued offering amenities such as newspapers and Northwest wines.

Now Horizon, owned by Alaska Airlines and the nation's eighth-largest regional carrier, is taking another step: simpler ticket pricing and cheaper fares for business travelers. In a departure from the Byzantine world of airline pricing, where passengers aboard the same plane may have paid more than 20 different prices for their tickets, Horizon has been narrowing the number of different fares it sells on each route.