Originally Posted by
Yllanes
But they do sell upgrades at check in (either with their bidding system or direct offers when you do the online check in). Just not with Avios.
Originally Posted by
Mountain Trader
Obviously not priced to sell, at least for the flight I described upthread.
Just ask any luxury goods manufacturer what happens to their brand and their profits once they start discounting...
Of course I make myself LOL comparing Iberia to a luxury brand, but the fact that you don't value the cost of a Business Class seat (using cash up front or cash to upgrade on the day) doesn't mean that Iberia should reduce its price to the price point that you are willing to pay. The broader picture is much more important than getting a few extra euros or Avios for a seat up front.