Don't assume your view of the world is representative of reality.

I pay for GF and know many SFO/ORD/IAD based GS that pay a premium for pricey J/C/D fares on UA simply to be able to upgrade to GF. With GF going away, I'm going to either be buying the cheapest possible P fare or looking to upgrade from Y whenever possible.

When a flight is too long to suffer through the jammed packed Polaris lounge followed by the crappy assembly-line J experience, I'm going to start flying LH or others.