Originally Posted by
aerobod
The WestJet brand alone is worth about $1 billion, why would it make sense to throw that away and pay to build a new brand, instead of adding value to the existing one? The current league is working quite well, why shift to a different one?
The current league is not the new league. The staff, visual identity and brand all need a refresh. Westjet? For an international airline? The name doesn't really go over well anywhere east in Canada let alone in non-"West" countries in the world.