Originally Posted by
QRC3288
Where CX is losing the plot is MPC isn't driving revenue. CX is indeed earning revenue, because of their HK base, great lounges, high reputation, ability for partners to redeem, etc. But MPC has lost the plot because it's now driving away revenue.
Anyone know/have an idea why CX chose the path it did when it restructured MPC? I mean CX was talking about rewarding its most valuable customers so why didn't it go the SQ route? I'm not that familiar with SQ FFP but it seems that formally creating the equivalent of PPS on top of the old structure would've been a better way for CX to achieve its objective? Not necessarily better for the passengers
but PPS measures what a passenger brings to SQ. The new MPC seems to try to measure (and reward passengers for doing) the same thing but in reality, if you really want to, you can still get to DM w/ minimal flying on CX. Harder but definitely doable. So in a sense, there's still 'leakage'. At the same time, as some folks mentioned above, the new MPC seems to have the unintended consequences of driving a few folks away from CX and yet it seems to have failed to attract new fliers to replace those folks.
