FlyerTalk Forums - View Single Post - CX New strategy rollout in 2017
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Old May 29, 2017, 2:57 am
  #276  
Nicc HK
 
Join Date: Jan 2006
Programs: AAdvantage Asia Miles Air China
Posts: 870
Originally Posted by QRC3288
In my mind, the loyalty program should be driving revenue.
Then MPC worked in my case flying in PEY/Y. Unless the route did not have CX flying it I would by default fly CX and willingly pay the premium over competing carriers.

I was handing over more cash to CX than I would have paid on other carriers, and I felt there was good reason, that was the DM benefits, plus CX as a premium carrier. I could have had those benefits by switching frequent flyer programmes a long time ago, but no I stuck with CX.

Flying 140K miles PA (actual not earning rates) in PEY/Y long haul to NYC, London, and other centres is no fun. So losing the practical and very useful benefits of DM/OWE membership has an impact, obviously negative.

Air mile redemption for me personally is a low factor in what works for me.

CX's change in loyalty meant that I then questioned the value of my loyalty, and therefore dollars spent on CX.

In a transactional world based on the parameters set by CX, it was bye-bye CX. I could have stayed as a MPC Gold but when weighed on the value scales it just does not make cents (Sorry).
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