What do you want BA to do? BA is a business. All airlines want to put as many seats into a cabin as they can. The problem is that many can't find the right configuration to do it. There is nothing wrong with CW. For most people the fact that they can sleep on the plane on a bed is already good enough. Let's not forget that most people fly to get somewhere not to experience a new seat. I've said it before - as I almost always combine BA and AA on my trips to the States, I fail to see what the difference is and what either seat adds to the journey or does that the other does not (I'll add that it is not a problem for me to lift my leg a little bit to get out of the window seat, but I never had to actually climb over anyone to do that).

I was not comparing CW to AA's old configuration. I merely pointed out that climbing over is required in that setup but not with CW.