FlyerTalk Forums - View Single Post - Why not a Real Premium Economy?
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Old May 25, 2017 | 9:27 am
  #586  
TurboFan779
formerly bulgarianfreak55
 
Join Date: May 2012
Programs: United 1K, Marriott Platinum, SPG Platinum, Hertz Pres
Posts: 142
UA True Premium Economy Coming?

Will we see this any time soon? I envision a true international premium economy being something closely resembling the recliner seats they had on the Hawaii 777s...those were SUPER comfortable for what they were. Just enough recline to comfortably sleep with foot rests = key.

I envision those being put in a 2-3-2 or 3-3-2 config on 777, 787, 767, and A350, 3-5 rows max. Something similar to Iberia's premium economy. UA would also keep its current Economy plus product, but take a few rows away for Premium economy. The middle mini econ plus section of the 77W is perfect for this. Service and meals would be identical to economy, and I envison fares for this to be about 50% more than a regular economy fare [not disc fares] and something about 50% the price of Polaris. I am not good at pricing but it needs to be competitive and not too high [around 500 more than an average $1000 roundtrip across the Atlantic I'd say].

Heres the kicker: United will also offer complimentary upgrades to these ONLY at time of boarding, based on status: no booking ahead of time like Econ plus so United has a valid business case to make money. I think this would truly separate UA from its US counterparts and give it an image as an airline that cares for its customers ahead of the curve.

Any thoughts?

Last edited by TurboFan779; May 25, 2017 at 9:32 am
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