Originally Posted by
orbitmic
But it does in the sense that if you try to sell a product you need to provide some selling point. In the US, on the few routes where F sells, this is typically the seating. Since European airlines have chosen not to differentiate the seating, they need to market something else.
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Originally Posted by
PUCCI GALORE
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The seating has nothing to do with the catering.
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Orbitmic's point here re the approach adopted by European airlines on business seating (ie the fact that such an approach represents a failure to distinguish the product) is a very relevant one.
Recently
ausbt.com turned its attention to BA's current CE product - in the form of a review of a recent LGW-VCE sector.
Whilst delighted with onboard service provided by CC (awarding a max 5 stars), in all other respects it was totally underwhelmed - not least where food was concerned :
"
On today’s flight came an offer of muesli and yoghurt or a hot breakfast (chosen), delivered in an economy-style foil container with eggs, sausages, mushrooms, bacon and a tomato, plus bread from the bread basket and a “fruit salad".
We use that term lightly, because five bites – and yes, there’s only one individual grape – doth not a “salad” make.
There was, unsurprisingly, not much praise for CE seating either :
"
If you were hoping for an actual domestic-style business class seat as you’d find aboard Qantas or Virgin Australia back home, prepare to be disappointed – as is common across Europe, business class simply means an economy class seat with business class amenities and a vacant seat next to you".