AA does have both hotel awards and car rental awards. Also, with the new AolAAdvantage program you will be able to combine AOL rewards points and AA ff miles (at some future point)
Originally posted by Steve B:
I'm not so sure that more "non flight" options for ff miles are in the cards. The airlines cost for redeeming flight awards seems to be near zero since awards go mostly for otherwise unused seats. Hotel, car rental, etc awards would cost them.