Perhaps with the consolidation of airlines, FF miles will go the way of the dinosaur.

I see no reason for Air Canada/Canadian to have a program now that they are the dominant force in the Canadian marketplace.....except to show politicians that they need an FF program to keep the "perception" of marketplace competitiveness alive.

Example: I fly from YYC to SDU 4 times a year. Average ticket price is $1,250....therefore $3,750 of revenue is generated and I receive my fourth flight "free" from the airline's FF program.

In reality it's an average cost of $937.50 per flight ($ 3,750 divided by 4 flights).

Wouldn't cheaper flights benefit everyone and put more butts in seats ?

Frankly I am all for the termination of mileage programs in return for lower fares for all of those who are not FF'ers.

Ohhhh wait....I forgot...logic and airline pricing are complete misnomers. Sorry guys....I got carried away here