Originally Posted by Ber2dca

The difference is that airlines cannot provide the positive experiences that counter these perceptions. Electronics companies, apparel makers, car companies, food companies..they all deliver things that a very good % of their customers really enjoys. People love a new smartphone, a new pair of Jordans, their new truck, their favorite burger or tacos or whatever.
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I sometimes wonder though if that is not in part caused by the groupthink and public sector heritage of the industry. It's doubtful a company like Apple or BMW would ever approach their product with the same mentality as airlines do.