Well, let's not act like those 'numbers' wouldn't involve a fair amount of guesswork. Like many decisions at the corporate level, it's ultimately a case of strategic prioritization. And sometimes businesses are right, sometimes they aren't. Of course, it is BA's decision and they're of course free to make that call.

At the end of the day, I am not sure why anyone who isn't 'locked in' with BA or LHR and thus eager to maintain or gain status would choose to purchase CW out of all the J products out there.