Originally Posted by QRC3288

it is also sometimes called a "CIV" score. Customer Intrinsic Value.

You can search around here a little bit.

But in general, CX weights things like how much money you actually spend with them, how long since your last upgrade, etc. There are some questions about just how sophisticated this system actually is and none of us seem to know precisely. Although we all agree that in general CX is behind the times on IT systems. Some have speculated that newer members may be given priorities at certain times, like when they're new, or just hit a new tier, or other factors. Or there are some very advanced possibilities. One element that nobody has really seemed to nail down is if this CIV score allows tiers to jump the informal op-up queue, aka could a GO go over a DM or could a OWE go over a DM. I had this reiterated to me my management just two weeks ago that no this is not how the system works...it's tie-breaker only. But there are anecdotal reports on here with folks feeling otherwise. The truth is we don't really know exactly how CX's works. And I know for certain there is still a great degree of discretion at the check-in agents. They're fighting fires when things go haywire or last minute stuff pops up and sometimes they just op-up folks who are convenient and the order be damned. That will never change IMO.

Speaking from experience, my own op-up rate (I'm also a CX Diamond) seems to have gone up since the changes happened. It's totally possible this is due to the introduction of CIV, but it's also possible this is random, or due to different flying patterns, I just don't know. I spent too much money on CX from 2007-2010, maybe averaging 75-125k USD per year, then it took a sharp decline through 2015, and has been recovering steadily ever since.

I don't bother to really care when I check in. Although I do think still at some outports check-in time matters. But at HKG it doesn't.