Originally Posted by Katlor

Now that I think about it, this could have been planned from the beginning of WOH. They set a ridiculous number of stays to achieve the highest tier, knowing most people wouldn't even begin to hit it. Then once they are on track to have gotten rid of most of their highest tier individual customers, they institute a status match to attract what they are thinking of as easy money-- people on business stays with expense accounts from big companies. They'll also now know where those people work so they'll be able to dole out perks based on how much they're trying to get that company's business, or how hip they think the company is, or whatever. This explains a lot of the WOH marketing which had little substance but seemed trying to reposition Hyatt as an expense account hotel for young business travelers.