Thanks for the review - this being my first actual exposure to the brand as built.

Personally I think the build looks fine and the "amenities" (by that I mean the intentional lack thereof) are. Rooms and common areas look to be roughly in line with many Hamptons. No desk would of course be a deal-breaker for work travel, but if doing work travel I wouldn't be on a Tru-level budget...

No issue here with soap dispensers; reduces lots of waste and allows for better unit pricing. A budget chain is a budget chain - can't have it both ways (as long as the cost savings is reflected in the price - point taken).

BUT - agree with posters that they need to get the price right. Not sure if the $44 Motel 6 is a fair comp or not - a bad Motel 6 can be really bad - but completely agree that price parity with an adjacent HGI is a big problem, unless it is like the worst HGI ever (and I've stayed in a LOT of HGIs...).

There are markets where $108 a night for this property would be quite reasonable, and their target audience abounds - I'm thinking either of the Portlands, Austin, other big college towns like Ann Arbor, Madison, etc. - but the OKC airport does not seem to be one of these markets...

Will be interesting to see where this goes.

Also keep in mind that pretty much every hotel in the history of the universe (minor hyperbole ) ALWAYS overprices its rooms for the first X nights/weeks/months after open, before repositioning to credible levels. I guess they're just trying to see what the market will bear - it's easier to lower prices then to raise them.