Originally Posted by cordelli
If the miles get people in the door, then it may be worth it even if you lose money on the deal at first.
Exactly. But MM was thinking of miles being the primary purpose of the purchaser every time. That's why I said:
Originally Posted by wanaflyforless
Essentially, you could only offer 1000 miles for a $15 item as a first time customer bonus - where you count the $ you loose as a marketing expense to gain a new long term customer.