Seems like we're not the only ones noticing the brand confusion at BD - see the comments allegedly made by BD's commercial director, Adrian Parkes, to a travel trade conference:

"We’ve seen a massive shift from the front cabin to the back and yields are even more horrific”

“We have a perception problem that we are expensive, when we are often as cheap as low cost market and we have to be."

“We’re not making money anywhere. (Ryanair chairman) Michael O’Leary is predicting a mother and father of all price wars, so that’s another thing to look forward to.

“We’re now the fourth of fifth place airline after being in 2nd or 3rd place. We have a problem with the brand. People know what they’re getting with Virgin and Ryanair, but they don’t know what they’re getting with us.”


http://www.travelmole.com/news_detai...84fdcc5f3630cf