Originally Posted by
ACYYZ/SD
ULCC? The start-up of WestJet Lite is an acknowledgement that even with their current "model" and cost structure, certain routes are not providing adequate return. The usual cast of characters: Florida, Hawaii, Cuba, Jamaica, Dominican Republic, etc.
So I don't understand why any airline would keep doing business on routes that don't make money. In any other business model that'd just not happen, even for strategic reasons.