Yes, when there is no food left to buy (and, in many ongoing reported cases, no food being loaded at all), I think that definitely qualifies as a disappointment to passengers expecting to be offered the advertised service.

Sr. Cruz told us that we had told him that we were not happy with the previous free offering in ET (hardly surprising, once it had been enhanced to virtually nothing) ; and that we then said we would prefer to pay for food & drink instead, with a wider choice. But I think even the master of spin might be hard pushed to convince anyone with a brain cell that what we actually wanted was no food options of any description - as in the sectors when nothing is actually loaded.

It really is disappointing that a carrier with the history & resources of BA has found it so incredibly complex to implement an efficient BoB system, in the way that so many other, less experienced airlines, manage to do and with seemingly far fewer complaints or inefficiencies.