What I find surprising is that BA have let it get even this far. For 3 months now they have been suggesting that BoB is getting more popular, whereas the evidence (on FT, Skytrax, Twitter, and even first hand experience) is proving that the opposite is the case.

They announced the change in September last year so you can quite safely say that the majority of passengers on future bookings have not yet experienced the 'new' (as Mr Cruz puts it) BA. You think they'd nip it in the bud before they do irreparable damage. Once passengers have flown and seen what a miserable product Euro Traveller has become, they'll think twice about flying with BA again if they can get the same non-service with cheaper airlines.

In January I said it would last 6 months and now I'm even more convinced that this will be the case.