@sparky01635 : many might agree with your description of the offer of compensation - in relation to fare paid - as "miserable" and "awful".
It would, however, not take very long at all for you to find detailed examples in recent threads of instances where the offer you received could actually appear almost generous - when compared to experiences recounted by other BA premium pax. One thinks in particular of cases where, say, a non-functioning seat for the entire duration of a lengthy sector in a First class cabin is deemed by BA to be a very minor failing, worthy of nothing more than a few token Avios, as distinct from some form of genuine, meaningful redress.
T1891 above puts things neatly into perspective when describing BA's approach to customer service, under the present-day regime, as being entirely driven by, and limited to, its legal obligations (and that's why you will tend to see more advice on the BA forum regarding possible options for securing a satisfactory level of compensation, and/or reimbursement, than almost any other airline forum). If you adopt that same mindset - as many BA customers have done - it helps a lot to manage expectations, whether at the point you make the conscious decision to give your money to BA ; and then again immediately prior to stepping onboard one of their aircraft.