It's not just award tickets. Their new "privacy seat" scheme charges even paid-J pax for the single "thrones" in the business cabin.

... and I know, because I have a paid-J LX ticket coming up in May. I would periodically check the seating chart to see if any of the better seats had opened up. Until a few weeks ago, the seats were blocked for Senator & HON in the M&M program. Now most of the seats are available, but at a $199 per-segment upcharge.

Incremental monetization of paid-J has arrived. What a time to be alive!