Originally Posted by ahmetdouas

It probably has to do with its past. It is called 'British', it used to be government owned, and let's be honest here, the pilots and cabin crew can represent all that is good about the United Kingdom.
So if this is destroyed, it feels like the United Kingdom as a whole and naturally Britishness, is going down the drain in this very competitive, post empire, Brexit world.
And I would be very sad to see that happen!