My first experience with Ultimate Choice at LAX today. This is a busy week being that it is Easter week. At 10:30 am, President's Circle was mostly empty (I counted 14 cars) and had the regular F cars - no higher - that we would have found in Gold Choice (the entire Hertz LAX lot, overall, was fairly empty). I did not look to see how new they were, though. On a less busy day, I'll give my opinion on the President's Circle area at LAX.

All the Presidents Circle assigned SUV's, such as I had, were on the east side of the lot next to the side of the exit area (400's). I was assigned, one hour prior to my pickup time, an L4 Kia Sorrento (I booked an L4 for just over $200/week AAA rate early last week after prices dropped briefly). It had 499 miles on it with some upgraded features such as electronic controls & free Sirius. Has April 2017 California tags on it so it can't be more than a little over a week old. I looked over the other (assigned) SUV's near mine just to see how new they were and the most mileage I found in 7 SUV's was a little over 2000 miles. So, they certainly are providing President's Circle members with the newest vehicles at LAX.

There were LOTS of Hertz employees throughout the lot ready to provide help. Never seen that before.

The actual exit lanes & lines are longer in length but they were going pretty fast. I was fifth in line in one lane (4 lanes were open). They had a roving agent who was coming down the line and entering info. After giving my driver's license, she asked me if the gas was full and if I was going to refill it. She also asked if we wanted complimentary water & got it for us. She didn't mention that I was a President's Circle member, though. Took about 4 minutes total in line to exit. Pretty efficient.

Hertz LAX has now gone to a 2-page printed contract. At least the extra day charge is printed on it, again. I instantly got an email, actually 2 exactly the same, of the entire regular long contract upon exiting the lot.

If you book Premium size at LAX, you walk the furthest of all sections. I would think they would have put those customers closer.