These articles are merely a reaction to the continued, constant, downward spiral of AC customer service.
Rude employees, uncaring executives, bizarre rules that always seem to work out in AC's favor, missing dogs, children left overnight in airports.......................AC leaves themselves open for these attack articles. There is so much to work with, news organizations are for profit and almost every Canadian has a "one time AC really f---ed me over story". What better click bait?
An uncaring, unsympathetic, lumbering airline that has a very, very, very determined number of employees who are trying their best to undermine the entire company. This job is fairly easy as the company makes decisions that this cabal of disgruntled employees can easily exploit. These are the usual old vets, they will be generously populated by the old, the lazy, the tired, the angry at the world, the burned out, the grumpy, the pissed off, the don't give a **** FA's, phone reps, GA's.
If every single member of Flyertalk, spent an entire day, brainstorming to come up with ideas on how to degrade, punish and screw over AC, we couldn't do half as good a job as AC does to itself.
Frankly, AC has brought these articles on themselves.