The question asked in the thread title is different than the general discussion taking place in the other thread where posters are discussing/debating legalities, validities, customer service and so on.
Is this thread wandering because I think the question asked here is actually a good one and a few posters have offered some thoughts/ideas/answers.
Admittedly, neither UA nor their PR and ad firms have asked anyone for "advice" but in the spirit of FT, it seemed like an interesting question.
There may not be one answer.
There may not be one correct answer.
I would hope however that the posts here stick to the topic and the others comments might be more relevant to the main thread.
IMHO, and thanks.