I'm personally delighted with all the awful publicity for UAL. Couldn't happen to a nicer group of people.
I tried them - twice - hoping for greener pastures. As a "Premiere 1K" member the treatment I received was appalling; while I wasn't forcibly removed (or removed at all for that matter), I can certainly see how Sunday's situation could have happened given this company's attitude and arrogance.
United: You reap what you sow.