Originally Posted by
IAMORGAN
...we are now seeing viable LCC models for long haul. BA will have to meet this competitive challenge and it seems that they've decided the way to do it in economy is to compete on price.
By "competitive challenge," you mean "a new way to screw over the customer by delivering less whilst charging the same price," right? That's all I see here.
BA does not charge any less for fares intra-Europe, yet we're seeing a drastic decline in onboard service.
I'd be willing to bet the farm that most of BA's business comes from business-type travelers who do not fly on LCCs. You know, the people who prefer a meal and a generous baggage allowance so they don't have to wear 10 layers of clothing to save on checked baggage? Not a good idea to alienate your customer base.
There are other oneworld carriers available. If BA is going to go the nickel-and-dime route, I'll just start switching in the Gulf.