FlyerTalk Evangelist
Join Date: Feb 2009
Location: From ORK, live LCY
Programs: BA Silver, EI Silver, HH Gold, BW Gold, ABP, Seigneur des Horaires des Mucci
Posts: 14,237
I wonder how much of this is down to commodification of long term travel and price being the only differentiator. Customers rush to book on airlines which have enhanced free seat selection from the time of booking and whilst they whine online about being charged, most cough up and deal with it. I wager the same will happen with meals, despite that as in the seat selection case, there are plenty of choices that include it in the headline cost.