FlyerTalk Forums - View Single Post - BA may start BoB in Y longhaul!
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Old Apr 9, 17, 4:28 am
  #21  
V10
 
Join Date: Aug 2012
Location: Provincie Antwerpen, Vlaanderen, BelgiŽ
Programs: MUCCI Gold
Posts: 2,452
I've been saying this for a while, but I think it's inevitable (and not just at BA either).

Innovation will come only in two senses:

1) stripping back the legacy economy class offering to the lowest common public transport denominator of a seat to a destination
2) minimising the impact of a low margin base service through passenger volume (further densification) and optional paid-for add-ons.
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