Originally Posted by
Red Scorpion
Ultimate Choice was never going to give more of us more upgrades for free, but in terms of giving the customer greater choice without having to go and ask, I think it works.
Exactly. That said, National's implementation for Executives and higher has been pretty good with regard to having a variety of nicer-than-reserved options in their aisles. Hertz appears to be trying to match National's product, though they haven't quite dialed it in at all locations yet.
Still, it's leagues better than the old Gold Choice option, which was never once in 100+ rentals ever useful to me, since it was just crappy midsize or smaller cars (not useful when I'm renting FCAR/PCAR).