As per title. One way £2 fare from LGW to Malaga and Alicante (plus £27 tax and fees and ZERO fuel surcharge) is widely available on BA.com.

Return is the same price of £29. Seems to match Ryanair fares.

One way fare of £54-69 via Madrid is also available if you are after extra TP and sectors.

Maybe a sign of struggling on leisure routes where Ryanair / Easyjet / Charters compete the most, after AC decides the introduction of BOB which eroded premium value among customer perception?