Hi, I am new to the forum, but felt I had to speak up about my experiences.

I have been a bronze member for 4 years in a row now, never quite made it to silver, but I wanted to speak about the benefits I get as a bronze member, and how I feel they are disappearing.

Firstly I dont live in the UK, but mainland Europe, but ALWAYS fly BA when I can. 99% of trips are Business short haul, booked by the agency.

Tier & Avios:
Previously I sued to receive 10 tier points and between 250 and 500 avios for each flight. So 30 short haul to get Bronze. Today I get mainly 5 tier points and 125-250 avios. SO 60 short haul to get Bronze. I know it depends on type of ticket etc, but 60 flights!!!

Priority Boarding:
9/10 I find Gold and Silver are called. Then the rest. No Bronze.

Seat reservation:
My preference is set as aisle. Hasn't changed in 6 years. So why when I login to set my seat, am I in a middle or window seat?

Food:
BA is now a low cost airline when it comes to short haul. The idea was to be competitive and keep prices low. Except the prices havent changed, I just need to pay for food. However, as I mentioned above I now get 125 avios. A coffee costs 300+ avios. God forbid I want something to eat. Why is food more expensive that what I get for a flight? or is it a deterrent from using them?

Many of many co-workers fly Air France/KLM, and I see them getting better rewards. it is miles based only, and depending on the miles you do in a year you change colour reward. BUT reward flights you pay in miles only and no cash. Some live outside France, and are rewarded extra for being loyal (I get nothing from BA for being loyal living outside of the UK).

When I do long haul, I have to travel into Gatwick then change to Heathrow, and vice versa. The guy at the BA counter in Dubai asked me why I did this and not chose another airline that flew direct. That summed it up for me. Why do I do it, when I am not getting much in return anymore.

I think for the first time in 4 years I will drop down to blue, as I havent qualified for 300 tier points. Unless I pay for an upgrade just to keep me there.

What can be done to bring back the benefits as they should be?

Ollyparkhouse