DALLAS (AP) — Alaska Airlines could be headed toward a showdown with Richard Branson over millions of dollars in licensing fees.
Alaska took control of Virgin America last year. Branson, the British billionaire who helped create Virgin America, told reporters in Seattle this week that Alaska must pay royalties for the Virgin name under a licensing deal that runs until 2040.
http://www.seattletimes.com/business...icensing-fees/
interesting article well worth reading. One interesting tidbit is that Virgin America paid $7.7 million in licensing fees in the full year before the Alaska takeover, and that this particular fee may have been heading for $10 million.