I understand your struggle and here is my advice: emulate your sleeping arrangement like you're at home. We are creatures of habit and have a hard time with change. I personally travel with my own pillow (it's a small memory foam pillow). Sleep on the same side of the bed, close the shades BUT don't wear eye mask/ear plugs if you don't do this at home, it will feel unnatural and that's the opposite of what you're trying to recreate. You want to trick yourself into believing that you're in your own bed.
When it comes to dealing with noisy environment, I usually find comfort in using the hotel pillow over my face as a shield, so to say. Close your eyes and try to imagine that you're in your own bed, that the closet is over there, the chair is over here, imagine it. Not being able to sleep in a hotel is very much a psychological thing, play with it.