I do not at all disagree that they have good hard product on ling haul fligfhts, particularly when you factor in price. At this moment in time, it is IMO the best TPAC value.

But to call these soft issues on res/ticking/seats/checkin "inconsistent compared to some of the top Asian carriers" is being generous. They are at best somewhat challenging, and at worst a complete pain.

I put my cash into the seat, so I will fly them. But I do know others will avoid for exactly these reasons.

A modest improvement in these areas would provide a significant bang for the buck to the average non Chinese customer.