luxury MICE = buyout (including at "leisure" properties)
MICE definition has nothing to do with numbers of rooms
overwhelming majority of business travelers are not MICE
loyalty programs really have nothing to do with loyalty
MICE includes leisure (Incentive) purposes, vs 'business'
when E is Events, is it ever used to include weddings etc?
some smaller luxury allow large groups that are not buyout
Last edited by Kagehitokiri; Mar 21, 2017 at 11:02 am