Yes you can -- at least in the US market. Take a look at Costco periodically. I got a sensational bag for $99 which is no longer available. It was a Kirkland bag (their house brand). I have used it for hundreds of thousands of miles of flying. At the moment, they have the following on offer: https://www.costco.com/Kirkland-Sign....11760915.html. It was well-built and inexpensive but not cheap.

Costco often offers vendors offer the right to sell their own products on Costco shelves if they also provide a Kirkland brand product. I don't know if that happened here. It talked with a Samsonite exec who told me that my bag was likely a Samsonite-made bag. I gather that Samsonite is now such a large player in the market that it is well down the cost-curve and hence can sell high quality, lighter bags at lower price points.