The first 4 lines are $160. For me, it included a free line as part of a promotion, so it was $140. The next 4 lines are $25 each. These 8 lines are all entitled to a $5 per line AutoPay discount. The next 4 lines are $30 each, maxing out the account at 12. There is also a $10 discount per line for each line that doesn't exceed 2Gb per month. Currently there are 9 of my lines that qualify for this, = -$90. The Insider HookUp promotion runs until the end of March, and gives a flat 20% discount on the account for life. Seems too good to be true, but it is documented, and confirmed. I'm fortunate that many on my plan aren't data hogs, so I make out with that, but so do they. A really sweet deal.