FlyerTalk Forums - View Single Post - JW Marriott Hotel Singapore South Beach, Singapore [Master thread]
Old Mar 13, 2017 | 4:42 am
  #37  
Vince Chan
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Join Date: Dec 2016
Posts: 319
Whatever you described sounds like a horrible scene. But how do you know that group will be the major guests at this property? A hotel close to convention center doesn’t always mean it is a convention atmosphere property.

For example, Grand Hyatt Taipei which built in 1990,attached to Taipei 101 and all the major conference center, I have been there many times and this hotel has always been a top notch on in Taipei for a long time. I never see group people check into the lobby and make it a mass place.

To be honestly , normally I hate hotel catering to large group convention people instead of leisure and business individuals with taste and money. Since a hotel’s major customer =group usually means a lower tier image and a lower average rate. Room tends to be small and nothing special, no individual service at all. A lot Marriott or Hilton is those kind, but for JW I would not expect such scene since their slogan"The JW Marriott, created by the Marriott international as a luxury brand, is designed to target mainly on customers who are seeking for a quiet and luxurious atmosphere during their accommodation, mostly are the individualistic, sophisticated, and self-defined travelers"

South Beach hotel’s design is more like a W rather than business-convention, chic and feminine, room is a bit smaller but bathroom is nice. I thought the hotel will attract to female and leisure guests instead of group customers.

I personally try to avoid those group guests or convention people whenever I stay at a hotel, they cause chaos and noisy in the public area. Normally four Season or MO doesn’t attracts to group people, they would rather try to attract tasteful individuals to make their hotel atmosphere a very top notch one. No wonder they are always on the top market.



Originally Posted by purplestraw
The hotel is attached to Suntec Convention Center, so conventions/groups are where most of their business is going to come from. Plus, the hotel was already built before they slapped they JW branding on which is why their rooms may seem so small for what some consider to be a "luxury" brand. I imagine service standards will lean towards catering to big groups and not individualization. And I don't see them keeping their Jo Malone amenities for much longer considering how expensive they are and how much they'll be going through as huge groups go in/out of that property. And expect public areas to be a nightmare - including Club - when they've got groups in house and a convention next door.
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