the best time I buy diamonds online is during BF, New Year sale and sometime before Valentine's Day where JamesAllen, Enchanted and B2CJewels have promo codes and I get the best bang for my buck. It is important to know the diamonds 4Cs and determine what's the most important to you before making a choice.

I choose loose stones certified by AGS and/or GIA and choose a setting for ring, earrings or pendant. Discounts on loose stones are rare but there are times merchants offer 1% discount that I avail of and promo codes from portals also apply to settings. I have a trusted jeweller that examines the finished product once I receive it and all the time, he told me I made a good buy for the price I paid considering I buy only the excellent cut with no lower than VS1 clarity. So far, I'm very pleased with all my rock purchases and I have something to show for all the CBs I've made all these years.