Reuters - Starwood Hotels and Resorts (NYSE:HOT) opened a new Sheraton hotel in the Polish city of Krakow on Friday, hoping to benefit from rising visitor numbers after the country joins the European Union this weekend.

Starwood will manage the hotel, Krakow's first with five stars, which represents a 36 million euro ($43 million) investment by Polish state-owned bank PKO BP as well as local and foreign developers.