FlyerTalk Forums - View Single Post - Oh no --300 Starbucks to open in Italy
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Old Feb 19, 2017, 8:17 am
  #13  
Perche
 
Join Date: Mar 2011
Location: SFO, VCE
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According to the original source news article (http://emanuelescarci.blog.ilsole24o...o-a-fine-2018/) "Starbucks confirmed that it is coming to Italy, but the timing is delayed: now they are talking about the second half of 2018. The American colossus is probably thinking well about that: Italy is not Great Britain or Spain. It's a necessary, but very difficult and competitive market. According to Antonio Percassi, the businessman in charge of bringing Starbucks to Italy, "In the next 5-6 years Starbucks could open up 2 to 3 hundred stores, if the market responds."

That's a long way from saying that Starbucks is going to explode and open a couple of hundred stores in Italy. People are already not liking their planting of palm trees in front of the Duomo in Milan already. They also recently announced they are opening 12,000 new stores, including 5,000 of them in China. I'd just wait for now.
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