Wanted to add a data point for my experience today with the Chase Travel Portal (I have the CSR card).
Booked the JW Marriott in Austin, Texas using UR points, which was a discount (32000 vs 40000) per night. I was hoping that it would be a "revenue stay" since my experience with United has been that airfare booked with UR through the travel portal earns elite PQM. When I noticed that the reservation did not show up on my Marriott future reservations list on the Marriott Rewards website, I called Marriott Rewards. They in turn called the hotel and discovered that Chase had booked my reservation at the JW through expedia. Therefore I am not eligible to earn points on the stay, although they allowed me to add my gold elite status number to the reservation. Not sure if this is common knowledge, but just wanted to help fellow FT'ers in case they had the same thing in mind.
Let me know if you have any questions. Thanks!