Haven't been to this complex yet. I knew something was under construction around Southern Terrace, but didn't know it was going to be called NewWoman. 7a-4a is very odd hours for this food hall. They appear to have oyster and bockwurst restaurants also, but how many people crave that at 7 in the morning? Also had a look through their roster of stores and restaurants. Perhaps I'm ignorant, but there's not a single tenant/brand there that I'd even heard of other than Dean & Delica and Robuchon. And everything there sounds expensive. I'm skeptical of the concept or its prospect for success, but I'll be sure to check it out next time I'm in Shinjuku. It is good to know there're more early-morning food options around that area.