Originally Posted by
Ber2dca
I don't think they're trying to 'win' in terms of having the most luxurious J offering. I legit think they figure that being 'good enough' is enough, so that Germany-based elites are OK with sticking with them and people who have to go to FRA or MUC don't book around them. As mentioned, BA are making a lot of money with a very low end J product.
BA are promising the roll out of bit improvements in their C cabins acknowledging that it is out of date.
Whether it happens or not is another matter.