Beolab

Again: double the price, compared to Economy. Does the slightly extra seat space justify this price tag? The "fluff" does appear to materialize more at some other Airlines, resulting in less complaints about their PE product.

With an airline such as SIA, who has often set woldwide industry standards and introduced many "world's firsts" you expect a very well thought through PE product. Especially, since they introduced it so long after others did, giving them ample time to study the competition. Yet the final result seems somewhat inconsistent.

Maybe in order to save there Business Class from being cannibalized by PE, they differentiated their PE product more towards Economy then to Business a little too much. Most airlines developed PE as a way to entice Economy travelers upwards in cabin class, unaffraid of the impact on Business Class, which worked out well. SIA appears to have been scared of this, leaving their PE product too expensive and not different enough for Economy travelers and too basic for Business Class travelers. Result:a new cabin class in limbo with many empty PE seats and complaints.

Today's reality is that many business travelers have to cut back on costs and are requested to book PE. They look for the best product, which SIA does not seem to offer. This leading to longtime loyal SIA customers looking elsewhere for their flights.