Just for kicks, I took a look at what it looks like to somebody who might possibly be visiting FT for the very first time by using a different browser (and not being logged in).

What greeted me was absolutely nothing in the trending threads area, just blank white space under the column headings. What also struck me was that the ads on the right side of the screen were significantly wider than the forum directory on the left. Look at the screen shot below to see what I mean. Why would anyone think this is good for anyone?